email strategy

Role:

Inform Ginger Juice customers about new & exciting ways to interact with the brand, and then inspire them to take action. 

How:

  • Employ a visual layout that matches the “beautifully nourished” brand personality 
  • Offer special deals and perks
  • Give a clear call to action
  • Cross-promote social media 

Frequency:

Every other week

How people discover it: 

  • In-store email sign ups
  • Website sign up
  • Cross-promotion across social media