Facebook Strategy

Role:

Share visuals, educate, tell stories, and publicize events

How:

  • Create compelling organic content that your audience wants to engage with
  • Use and re-post user-generated content
  • Educate audience about product benefits & differentiators
  • Promote posts and use ads, as budget allows, to expand reach 

Frequency:

3–4 times/week

How people discover it:

  • Promoted posts
  • Shares and comments from friends 
  • Promotion across Ginger Juice channels (i.e., website, email)
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