Instagram strategy

Role:

Share visuals that represent Ginger Juice’s brand personality and lifestyle

How: 

  • Post compelling organic content in the form of beautiful images and videos with short copy
  • Use adjacent hashtags to join relevant conversations (see suggested hashtag list)
  • Use and re-post user-generated content
  • Promote posts and use ads, as budget allows, to expand reach 

Frequency:

5–7 times/week

How people discover it:

  • Promoted posts
  • Explore page (more likely to appear the more engagement you get)
  • Adjacent hashtags
  • Promotion across Ginger Juice channels (i.e., website, email)